01
Discovery call
We map how work actually moves through your business: where leads come from, who touches them, what falls through the cracks, and what you wish the system did. The data model gets designed here — before a line of code.
Your workflow, turned into .
Per-seat CRMs charge you forever and make your team adapt to their data model. We map how your business actually runs, then build the system around it — one build fee, yours for good.
What you get
- A private, password-protected admin area under your own domain — your team only, fully separate from the public site
- A contact and deal pipeline modeled on your exact stages, field names, and handoffs — nothing renamed to fit a vendor's defaults
- Every lead in one inbox — form submissions, enquiries, and bookings — with auto-assignment rules so nothing sits unclaimed
- Role-based access control — sales sees the pipeline, ops sees the schedule, owners see everything
- Automated follow-ups: status-change triggers, deadline reminders, and team notifications that replace the morning chase-up
- Reporting dashboards for the numbers you actually run on — revenue pipeline, lead conversion, team workload
- Integrations wired to the tools you keep: email, Google Calendar, Stripe, Xero or QuickBooks, and custom APIs — each one documented at handoff
- Your data stays yours — it lives in your database, on your hosting, with a full export available any time
- A live team walkthrough, plain-English documentation for every feature, and a 30-day post-launch support window
- One-time build fee — no per-seat SaaS cost, ever. Hosted and maintained under your care plan.
How it works
A straightforward path from scope to launch.
- 02
Design & prototype
You get wireframes of the real screens, with your field names and your pipeline stages, reviewed by the people who'll use them daily. Nothing gets built until your team signs off on the structure.
- 03
Build & integrate
We engineer the dashboard, connect your existing tools, and set up the automations. Foundation builds typically run 3–6 weeks; Enterprise scope runs 6–14.
- 04
Handoff & training
A live walkthrough with your team, documentation for every feature, and 30 days of post-launch support. After that, your care plan keeps the system hosted and maintained.
Recommended stack
What we typically build on
Most CRMs we ship run a React/Next.js front end in TypeScript over a Postgres database, with Node for automations and Java + Spring for heavier enterprise backends and integrations. That's our recommended default, not a limit — if your build calls for something else, we scope for it.
Next.jsWeb framework
ReactWeb framework
TypeScriptLanguage & tooling
PostgreSQLDatabase & storage
SupabaseBackend & APIs
Node.jsBackend & APIs
Tailwind CSSUI & styling
StripePayments
RedisDatabase & storage
JavaLanguage & tooling
SpringBackend & APIs
VercelHosting & cloudNext.jsWeb frameworkReactWeb frameworkTypeScriptLanguage & toolingPostgreSQLDatabase & storageSupabaseBackend & APIsNode.jsBackend & APIsTailwind CSSUI & stylingStripePaymentsRedisDatabase & storageJavaLanguage & toolingSpringBackend & APIsVercelHosting & cloudEvery tool above is proven in production across our builds — recommended, not required. See everything we deliver
Three scopes. One system you own.
Every build starts with a discovery call — then we scope it. Prices after discovery are the numbers we hold.
Essential
Foundation CRM · One team, one pipeline
Best for: Sole traders to 5-person teams replacing spreadsheets
$500 one-time$1,000Sale
Uses the admin-priced Essential build tier as the starting scope.
- Contact & lead database with custom fields
- Single deal pipeline with drag-drop stages
- Form & enquiry inbox (all submissions in one place)
- Basic reporting: new leads, pipeline value, close rate
- Secure admin login (separate from public site)
- Role-based access (owner / staff)
Integrations
Email notifications
Enhanced
Professional CRM · Teams + automation + integrations
Best for: 5–25 person businesses with defined sales or ops workflows
$750 one-time$1,500Sale
Uses the admin-priced Enhanced build tier as the starting scope.
- Everything in Foundation
- Plus these upgrades
- Multi-pipeline support (sales, onboarding, support)
- Workflow automations: status triggers, deadline reminders, auto-assign
- Advanced reporting dashboards with date-range filters
- Third-party integrations: email client, calendar, Stripe, Xero
- Audit log and field-level change history
Integrations
Email, calendar, payment & accounting APIs
Advanced
Advanced CRM · Custom data models + AI + SLA
Best for: Multi-department businesses or complex bespoke workflows
$1,000 one-time$2,000Sale
Uses the admin-priced Advanced build tier as the starting scope.
- Everything in Professional
- Plus these upgrades
- Custom data modelling — any entity type, any relationship
- Multi-department access with scoped views per team
- AI-assisted features: lead scoring, email drafting, trend detection
- Bulk import / export and custom API endpoints
- Priority SLA and a dedicated support contact
Integrations
All Professional + custom API endpoints + ETL
AI features included
Custom Enterprise custom build
Multi-system CRM, unusual permissions, or enterprise integration?
We scope it as a custom quote, using the same enterprise lane as the shop and estimate builder. You approve the written price before implementation begins.
Systems we build
What “custom software” covers.
From a single dashboard to a full back-office system — all owned by you, with no per-seat SaaS fees. Lighter builds can ship as a Web App Advanced tier or a portal add-on; bigger ones are scoped here.
These are examples of the finished business system, not extra line items inside a tier. We scope the right mix around the people, permissions, records, and handoffs your team actually has.
- 01
Client dashboards
A branded, login-protected space where your clients track projects, invoices, files, and updates.
- 02
Internal tools
Software your team uses daily — built around your process instead of forcing you into someone else's.
- 03
Admin panels
A control center to manage content, users, orders, and settings without touching code.
- 04
Reporting dashboards
The numbers you actually track — revenue, pipeline, workload — in one live, shareable view.
- 05
Business portals
Secure self-service for customers, vendors, or staff to do what they need on their own.
Advanced features
Every company in the stack, explained.
For a custom CRM, these are the tools that turn a database into an operating system: lead capture, permissions, automations, AI, payments, messaging, hosting, and reporting.
Next.js
ProductApplication routing, rendering, and production web performance.
What you get
Fast public pages, account portals, dashboards, previews, and SEO-safe app routes.
React
ProductComponent interfaces for dashboards, portals, and customer-facing apps.
What you get
Reusable CRM screens that feel consistent across lead, client, project, and billing workflows.
React Native
MobileNative mobile app interfaces from the same product system.
What you get
Mobile views for teams that need the CRM, approvals, or field updates on the go.
Expo
MobileMobile builds, releases, previews, and device integrations.
What you get
Previewable mobile builds, push notifications, and cleaner app release operations.
TypeScript
EngineeringTyped product logic so complex workflows stay maintainable.
What you get
Safer automations, billing rules, permissions, and data workflows as the system grows.
Tailwind CSS
InterfaceToken-driven styling that keeps the interface consistent.
What you get
A polished Untitled-style interface with tokens, spacing, states, and responsive layouts.
Node.js
BackendServer runtimes, jobs, APIs, and integration glue.
What you get
APIs, background jobs, webhooks, imports, exports, and integration workers.
Java
BackendBattle-tested runtime for enterprise backends and integrations.
What you get
Stable, high-throughput services, enterprise integrations, and systems built to run for years.
Spring
BackendThe Java framework for serious APIs, services, and enterprise systems.
What you get
Production-grade REST APIs, scheduled jobs, security, and services ready for enterprise scale.
GitHub
DeliverySource control, review workflows, automation, and release history.
What you get
Versioned changes, reviewable releases, rollback paths, and a real engineering workflow.
PostgreSQL
DataRelational data for accounts, billing, workflows, and reporting.
What you get
Structured records for contacts, deals, tasks, invoices, commissions, and reporting.
MongoDB
DataFlexible document storage for content, events, and changing schemas.
What you get
Flexible content, event, activity, and document-style data where schemas need room to move.
Redis
DataIn-memory cache, queues, rate limiting, and real-time data.
What you get
Fast sessions, rate limits, job queues, and real-time features that stay snappy under load.
Pinecone
DataVector database for semantic search — powers RAG for live chat, voice receptionist, and AI assistants.
What you get
Retrieval-augmented answers from client knowledge bases — chat, voice, and estimation stay grounded.
Upstash
DataServerless data platform — Redis cache, message queues, workflows, and edge caching.
What you get
Managed Redis cache, message queues, durable workflows, and serverless compute — no servers to run.
Stripe
RevenuePayments, subscriptions, invoices, commissions, and payouts.
What you get
Quotes, deposits, invoices, subscriptions, payment links, tax data, and payout logic.
Cloudflare
EdgeEdge protection, caching, DNS, and global delivery.
What you get
DNS, edge security, caching, bot protection, and faster global delivery.
AWS
CloudCloud infrastructure for workloads that need dedicated scale.
What you get
Dedicated infrastructure for heavier workloads, storage, queues, and enterprise scale.
Vercel
CloudFast web deployments, previews, and serverless application hosting.
What you get
Production web hosting, deploy previews, serverless functions, and quick releases.
Supabase
BackendManaged Postgres, auth, storage, and realtime product features.
What you get
Auth, Postgres, realtime updates, files, and backend tools without bloated SaaS overhead.
Railway
CloudManaged app services, workers, databases, and quick production deploys.
What you get
Workers, app services, databases, and internal tools that need simple managed hosting.
Sentry
ObservabilityWhat you get
Clerk
IdentityAuthentication, user management, sessions, MFA, and B2B organizations.
What you get
Drop-in sign-in, social and passwordless login, MFA, roles, and multi-tenant B2B organizations — without building auth from scratch.
Twilio
CommsSMS, phone, verification, and communications workflows.
What you get
SMS alerts, call flows, phone verification, and sales or support communication workflows.
SendGrid
CommsTransactional email delivery and outbound messaging.
What you get
Transactional email like booking confirmations, invoices, reminders, and lifecycle messages.
Resend
CommsProduct email, notifications, and developer-friendly deliverability.
What you get
Clean product email for notifications, magic links, internal updates, and deliverability.
OpenAI
AIAI assistants, extraction, reasoning, and automated workflows.
What you get
Assistants, summarization, extraction, drafting, classification, and workflow reasoning.
Gemini
AIMultimodal AI features and model redundancy across products.
What you get
Multimodal AI options, image/document understanding, and backup model coverage.
Anthropic
AILong-context reasoning, analysis, and safer assistant behavior.
What you get
Long-context analysis, safer agent behavior, and complex business-rule reasoning.
Perplexity
AIResearch workflows, answer generation, and citation-backed discovery.
What you get
Research-heavy workflows, citation-backed summaries, and sales intelligence support.
ElevenLabs
VoiceVoice generation for calls, agents, and product media.
What you get
Voice generation for agents, call experiences, onboarding, and campaign assets.
Retell AI
VoiceVoice agents for inbound, outbound, and qualification calls.
What you get
Inbound and outbound voice agents for qualification, reminders, and handoff to humans.
Higgsfield
MediaAI video generation and richer campaign assets.
What you get
AI video assets for richer launches, ads, explainer media, and campaign creative.
n8n
AutomationWorkflow automation across CRMs, forms, alerts, and back-office systems.
What you get
Visual automations that connect forms, CRMs, email, payments, AI, alerts, and internal ops.
Feature breakdown.
| Feature | Essential | Enhanced | Advanced |
|---|---|---|---|
| Contact & lead database | |||
| Custom pipeline stages | |||
| Form & enquiry inbox | |||
| Role-based access | |||
| Multi-pipeline support | |||
| Workflow automations | |||
| Third-party integrations | |||
| Advanced reporting | |||
| Custom data modelling | |||
| Multi-department views | |||
| AI-assisted features | |||
| Custom API endpoints | |||
| Priority SLA |
All builds are one-time fees. Ongoing support handled by your care plan — no per-seat SaaS cost, ever.
Pricing, in plain terms
A one-time build fee — no per-seat SaaS cost, ever
Custom CRM builds are quoted after a discovery call, not per seat. You approve a fixed price before we build; hosting and maintenance then run on your monthly care plan, and the system stays yours.
A preview, not a final bill
Prices shown are estimates for a typical build at this tier. You approve a fixed, written quote before any work begins — no surprise charges later.
What's billed separately
Tax, usage-based fees (voice minutes, AI messages, ad spend), hosting, and monthly care plans are separate from the one-time build price.
Estimate → quote → build
Build your estimate online, we review the scope and send a fixed quote, you approve, then we build. You always see the number before you commit.
DisclaimerExcludes tax, usage fees, hosting, and monthly revisions / care plans.
Common questions
For a standardized sales team, you probably should — they're good at the median use case. Custom makes sense when your workflow genuinely doesn't fit their model, when per-seat costs across your team outrun a one-time build, or when the data you need would take expensive middleware to fake. We'll tell you honestly which side you're on in the discovery call.